Distribution Basics: A Plain-Language Map of Where Films Can Go Next

Festivals come first for many shorts. They give a film an audience, a reputation and sometimes a conversation with buyers or programmers. They are usually not where money is made, so set your expectations accordingly.

Online platforms are one route. Video sites, streaming services and educational libraries all work differently. Some pay a licence fee, some share advertising income, and some offer only exposure. Read how each one describes its terms.

Educational and community use. Schools, libraries and community groups often screen short films. Ask whether a screening fee, permission email or formal licence is needed, and think about preparing a short discussion guide.

Broadcasters and programmers. Some television and online programmers look for short films. A clean press kit and a reachable contact help them find you.

Know the words. Exclusive means only one party can use the film in that way. Non-exclusive means you can license it to others. Territory means the places covered, and term means the length of time. Ask someone to explain anything unfamiliar.

Never rush a contract. If an offer arrives, take time, ask questions in writing, and have a lawyer or a trusted professional review it. A rights agreement can affect your film for years.

Keep your own copy and records. Store the master file, subtitle files, and a list of every licence and permission. Think about the long game. The best distribution plan matches your goals, whether that is reaching classrooms, building a career, or simply sharing a story widely. Choose accordingly.