Canada Kids
Film Festival
CANADA · 2027
News

What a Festival Programmer Actually Does All Year

Festival week is the visible ten percent of a programmer's job.

From the outside, festival programming looks like it happens in the weeks right before the event — watching submissions, building a schedule. In practice, the job runs year-round, and festival week is closer to the visible ten percent of it.

The rest of the year is relationship-building with schools and venues, tracking which filmmakers from past years are working on something new, scouting other festivals for films worth inviting rather than waiting for a submission, and the unglamorous back-end work of building a schedule that respects venue capacity, age-appropriateness and pacing across an entire multi-day event.

Much of a programmer's actual skill is invisible in the final result — a well-built schedule feels effortless to an audience precisely because a badly built one would have been obviously wrong. If a festival's programming feels smooth, that smoothness is the product of a full year of decisions the audience never sees.

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